October’s New Launch Wave Sparks Biggest Sales Month in Nearly Two Decades

October’s New Launch Wave Sparks Biggest Sales Month in Nearly Two Decades

A Surge That Reversed the Year’s Slowest Month

October’s new home market delivered a dramatic turnaround.
Developers sold 2,424 private homes (excluding ECs), up from just 255 units in September — a 9.5× jump and a 224% year-on-year rise.

This marks:

  • The strongest monthly performance of 2025, and
  • The best October result since URA began recording data in 2007

Commentary:
What we’re seeing is a classic example of how sentiment can flip very quickly when supply enters the market. Singapore’s buying demand has never disappeared — it was simply waiting for the right launches, right pricing strategies, and clearer economic signals.

Analysts attribute the surge to a mix of:

  • Strong and attractively priced new launches
  • Lower interest rates
  • Improved economic outlook
  • Accumulated pent-up demand after the Hungry Ghost Month
  • Ample liquidity from both local and foreign buyers

Launches That Fueled the Momentum

Four major launches led the month and accounted for 84.6% of all developer sales:

  • Skye at Holland (CCR) – 666 units
  • Faber Residence (OCR) – 399 units
  • Penrith (RCR) – 462 units
  • Zyon Grand (RCR) – 706 units

Together, developers released 2,233 new homes in October — up from only 20 units launched in September.

The standout performer was Skye at Holland, selling 662 units at a median $2,949 psf.
Its launch is now the highest CCR sales achieved in a single project since Duo Residences (2013).

Commentary:
This is rare for CCR launches. Demand for central, well-connected, lifestyle-centric projects remains extremely resilient — especially when developers price units with a competitive launch strategy.

Other top performers:

  • Zyon Grand (RCR) – 595 units sold
  • Penrith (RCR) – 446 units sold
  • Faber Residence (OCR) – 348 units sold

ECs also saw movement — 22 units, mostly from Otto Place.


Infographic — October Market Snapshot

🔹 Record-Breaking Sales Performance

  • 📈 2,424 units sold in October — strongest month of 2025
  • 🔄 9.5× increase from September
  • 📅 Best October sales since 2007

🔹 Launches That Led the Charge

  • 🏙️ Skye at Holland – 662 units sold
  • 🌉 Zyon Grand – 595 units
  • 🏞️ Penrith – 446 units
  • 🌳 Faber Residence – 348 units
  • 🧱 EC sales – 22 units (mostly Otto Place)

🔹 Regional Breakdown

  • ⭐ RCR: 1,225 units (50.5%)
  • 🎯 CCR: 724 units (new historical high)
  • 🏡 OCR: 475 units

🔹 Luxury & Foreign Buyer Activity

  • 💎 51 homes ≥ $5M sold in October
  • 🏦 4 transactions > $10M
  • 🌍 Foreigners doubled purchases from 15 → 31 units
  • 🔥 Strong interest at Zyon Grand & Skye at Holland

🔹 Year-to-Date Trend

  • 🧮 10,299 new homes sold so far in 2025
  • 🏁 First time crossing 10,000 units since 2021

What This Means for Buyers Today?

Commentary:
Momentum has returned — and it’s not isolated.
Strong launches across all three regions (CCR, RCR, OCR) show that buyers are prioritising:

  • Lifestyle and transport convenience
  • Strong developer reputation
  • Efficient layouts
  • Realistic and attractive launch pricing

With The Sen being the only remaining major launch before year-end, analysts expect sales to soften temporarily — before picking up again in 1Q2026 with new supply coming.

CBRE forecasts full-year sales will hit 10,500–11,000 units, while prices may land around 3–4% growth for the year.


Summary — Key Points

  • ✅ October delivered the year’s strongest developer sales at 2,424 units
  • ✅ Four major launches achieved exceptional 84–99% take-up rates
  • ✅ Skye at Holland set a new CCR milestone not seen since 2013
  • ✅ Foreign buyer activity doubled, signaling returning confidence
  • ✅ Developers crossed 10,000 units sold YTD for the first time in almost four years
  • ✅ Market expected to pick up again in early 2026 with new launches

If you’d like a breakdown of any specific launch, floor plans, or comparison across regions, reach out anytime — I’ll help you shortlist the right options based on real transaction data and availability.


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