New private home sales saw a sharp pullback in November, but the slowdown appears more seasonal and supply-driven than demand-related.
According to URA data released on Dec 15, developers sold 325 new private homes (excluding ECs) in November — a steep 86.6% drop month-on-month from October’s blockbuster performance. Year-on-year, sales were also down 87.3%, largely due to the absence of multiple major launches.
October, by comparison, benefited from four sizeable launches — Skye @ Holland, Penrith, Faber Residence and Zyon Grand — which collectively injected over 2,200 units into the market. November had just one new launch: The Sen.
The Sen Leads a Quiet Month
Despite the slower month, The Sen emerged as November’s top-selling project.
Located along Jalan Jurong Kechil in the Rest of Central Region (RCR), the 99-year leasehold development moved 77 units, accounting for nearly one-quarter of total monthly sales. Buyers were drawn by its city-fringe positioning and proximity to Bukit Timah and Beauty World amenities.
Market watchers also noted its attractive entry pricing, with many units transacting below commonly observed affordability thresholds — reinforcing the idea that well-located, sensibly priced projects continue to find buyers even in quieter months.
Year-to-Date Sales Hit a Rare Milestone
While November looked subdued, the bigger picture tells a different story.
With 10,624 units sold in the first 11 months of the year, 2025 is shaping up to be one of the strongest years for new private home sales since 2014. This milestone has only been achieved three times in the past decade, highlighting the market’s underlying resilience.
Falling interest rates, competitive pricing, and strong launch locations have collectively supported buyer confidence — even amid global economic uncertainties.
RCR Continues to Drive Market Activity
The Rest of Central Region remained the dominant contributor in November, reflecting sustained interest in city-fringe living.
📊 November Sales Breakdown (Infographic)
- 🟦 RCR: 215 units (66.2%)
- Key contributors:
- The Sen
- Bloomsbury Residences
- The Continuum
- Penrith, Zyon Grand, One Marina Gardens
- Key contributors:
- 🟩 OCR: 80 units (24.6%)
- Led by Faber Residence and The Lakegarden Residences
- 🟥 CCR: 30 units (9.2%)
- Driven by River Green and The Robertson
Notably, River Green has sold about 92% of its units since launch, setting a positive tone for nearby upcoming projects.
Looking Ahead: Muted December, Busier 2026
With year-end holidays and no major launches, December sales are expected to remain soft. Analysts estimate 200–250 units could be sold from existing projects.
Activity is expected to pick up again in early 2026, with upcoming launches including:
- Coastal Cabana (EC, Pasir Ris) — strong preview turnout of over 4,000 visitors
- Newport Residences (Anson Road)
- Narra Residences (Dairy Farm Walk)
However, the overall 2026 launch pipeline is expected to be tighter than 2025, which may naturally cap annual sales volumes.
What This Means for Buyers and Sellers
The November slowdown does not signal weakening demand — instead, it highlights how launch supply strongly influences monthly sales figures. Well-priced, well-located projects continue to perform, and buyer interest remains selective but active.
Key Takeaways
✅ November’s sales drop was driven by fewer launches, not falling buyer interest
✅ RCR projects continued to dominate transactions
✅ 2025 is on track for one of the strongest new-home sales years since 2014
✅ A leaner 2026 pipeline could keep demand focused on quality launches
Thinking Ahead? Let’s Talk
Whether you’re planning your next home move or keeping an eye on upcoming launches, understanding market timing and location trends matters. Feel free to reach out for a tailored, no-obligation discussion.