After the usual year-end slowdown, Singapore’s new home market came back strongly in January. Developers sold 466 private new homes (excluding ECs) — almost 2.4 times December’s 197 units — marking the highest monthly sales in three months.
Fresh launches clearly brought buyers back into the market.
However, on a year-on-year basis, January sales were still 57% lower than January 2025, when a major launch significantly boosted volumes. This reminds us that launch timing plays a huge role in monthly figures.
📦 Supply Returns: 786 Units Launched in January
Developers launched 786 new private homes in January — compared to just 52 units in December.
When supply returns, buyers respond.
The key launches driving momentum were:
- Newport Residences (CCR)
- Narra Residences (OCR)
- Coastal Cabana (EC segment)
Newport and Narra alone accounted for 254 units, or 54.5% of total January private home sales.
🏙 OCR Leads with Upgrader-Friendly Pricing
The Outside Central Region (OCR) accounted for 39.3% of January’s sales.
Narra Residences (Dairy Farm Walk)
- 122 units sold
- Median price: $2,148 psf
- Around 80% of buyers purchased units at $2 million or below
This price point continues to attract HDB upgraders.
Upcoming OCR launches expected to sustain activity:
- Pinery Residences (Tampines)
- Vela Bay (Bayshore precinct)
- Tengah Garden Residences
- Lentor Garden Residences
OCR remains the volume engine of the private market.
🌆 CCR Rebounds on Newport Launch
The Core Central Region (CCR) made up 34.8% of January sales — a significant rebound.
Newport Residences
- 132 out of 246 units sold
- Median price: $3,070 psf
- 75% of units sold at $2.5 million or below
- 82.6% Singaporean buyers
- 3% foreign buyers
- Highest transaction: $8.65 million
January CCR sales (162 units) were sharply higher than:
- 20 units in December
- 30 units in November
This suggests renewed interest in prime projects — especially those priced attractively for the location and tenure.
🏢 RCR Buyers Revisit Existing Projects
No new RCR launches in January, but buyers returned to existing projects.
RCR sales: 121 units
Key contributors:
- Grand Dunman
- The Continuum
- One Marina Gardens
- Bloomsbury Residences
Tighter supply pipeline in the RCR may support sustained demand for existing inventory.
🏠 EC Segment Surges
Executive Condominium (EC) sales jumped from 37 units in December to 524 units in January.
Coastal Cabana (Pasir Ris)
- 504 units sold (67.4%)
- Median price: $1,790 psf
- First EC launch in Pasir Ris since 2013
With more EC launches coming (e.g., Rivelle Tampines), 2026 could remain strong for this segment.
📊 Quick Infographic: January Market Snapshot
🏠 Private Home Sales: 466 units (+2.4x m-o-m)
📦 New Launch Supply: 786 units (vs 52 in Dec)
🌆 OCR Share: 39.3%
🏙 CCR Share: 34.8%
🏢 RCR Share: 26.0%
🏠 EC Sales: 524 units
💰 Highest Deal: $8.65M (Newport Residences)
👤 Buyer Profile: 87.3% Singaporeans, 10.8% PRs
What I’m Observing in the Market
January’s rebound confirms something important: demand has not disappeared — it has become launch-driven and price-sensitive.
A few key observations:
1️⃣ Buyers respond quickly when pricing aligns with perceived value.
2️⃣ The $2M–$2.5M sweet spot remains highly active, especially among upgraders.
3️⃣ Prime CCR projects can perform well when entry pricing feels reasonable relative to location.
4️⃣ EC demand remains very resilient due to affordability gap between private condos and public housing.
The market today is not overheated — it is selective.
When launches are compelling, absorption is strong. When supply is thin, volumes dip.
📝 Key Highlights
- January new home sales rose 2.4x month-on-month
- 786 new units launched revived buyer activity
- OCR led sales, driven by upgrader demand
- CCR saw renewed momentum from Newport launch
- EC segment extremely strong
- Local buyers continue to anchor the market
Final Thoughts
The January numbers show that Singapore’s private housing demand remains intact — but it is now highly dependent on launch timing, pricing strategy and perceived value.
As more OCR and EC projects launch in the coming months, we may see continued volume support.
If you are:
- Planning to upgrade from HDB
- Considering entry into the private market
- Evaluating CCR investment opportunities
- Watching EC launches
It may be useful to review positioning before the next wave of supply enters.
Happy to discuss how this momentum shift fits into your current property plans.